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National Truck Driver Appreciation Week 2024

Landstar’s BCO Appreciation Days event in Durant, Oklahoma, Sept. 18 -19, falls in the middle of National Truck Driver Appreciation Week. That gives Landstar employees and agents two great opportunities in one week to acknowledge Landstar BCOs for the dedication to the safety and service excellence they demonstrate every day of the year. Landstar appreciates the passion that these entrepreneurs show for their independent businesses as capacity providers and for the transportation industry.

The annual BCO Appreciation Days event is two days of networking opportunities, educational presentations, safety meetings, prizes and a vendor expo, where BCOs can talk to companies that offer different services as part of LCAPP – Landstar Contractors’ Advantage Purchasing Program.

The highlight of the two-day event is our 50th Landstar truck giveaway! Thursday evening Landstar will give away a brand new bright blue 2025 Kenworth T-680. Landstar hosts two truck giveaways each year to show BCOs just how much everyone in the network appreciates their services.

For those Landstar independent owner-operators who cannot attend the celebration in Oklahoma this week, Landstar is serving lunch at each of its U.S. field operations centers. BCOs are invited to stop by for lunch at noon local time Monday through Friday of this week, as part of National Truck Driver Appreciation Week.

BCOs are encouraged to take advantage of these opportunities to connect with employees, executives and fellow BCOs whether it’s at the main event, a field operations center or an agent-hosted Safety Thursday Conference Call event.  

BCO participation in events like these, the experiences they share and the questions they pose show the depth of the pride they take in their profession. Everyone at Landstar appreciates their commitment to on-time safe deliveries and quality customer service. Landstar’s executive team, employees and agents are equally committed to supporting BCOs as they navigate the Road to Success.


Business capacity owner (BCO) is Landstar's term for independent truck owner-operators leased to Landstar.

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